We want on-camera interview subjects to look their absolute best. Part of looking great is wearing clothes that look good on you, and work on camera.
Dark suits and white shirts look great on just about everybody. But, we encourage people to bring different jackets, shirts and ties to video shoots, so we have the opportunity to introduce some visual variety and make sure the clothes work well against the background, especially when the video project will be driven primarily by interviews, or as we like to call them, talking heads.
For women, we recommend that for your “Top” you wear a blouse, jacket or dress. Women should avoid plunging necklines. For the “Bottom”, skirts or dress pants are preferable, in addition to wearing a dress.
Some women like to wear sweaters. We always recommend that you avoid cable knit sweaters and textured weaves because certain weaves cause video to moiré (visually vibrate).
Colors are another issue. Lots of women like to wear black these days, which is ok, but not the best. Subtle colors are better. We recommend that solid pastel or primary colors works best, and recommend that you stay away from bright white, very bright red or fluorescent colors.
For fabrics, like we said above, we have a list of no-no’s starting with avoiding herringbone, houndstooth or seersucker. The camera doesn’t like thin stripes or small patterned fabrics either. What may look good in person doesn’t always look good on camera. For instance, thin stripes may be a personal favorite of yours, but it will be visually distracting in the video.
Other tips for women include keeping your jewelry simple as long as it’s not too reflective. Your hair and makeup should be done as if you are attending a business meeting (in case there’s not makeup or hair person provided as part of the production).
Please bring at least one complete alternate outfit.
For men, it should be simpler: And it often is when it comes to sartorial splendor! (how you dress). But, some of the same concepts apply for men as they do for women.
When you choose a jacket, always favor the solid color or the subtle patterned suit jacket. The shirts should be solid colors, beige, blue, or off-white. Again, if the camera doesn’t get “distracted” by stripes, neither will the person watching the video!
The choice of a tie is often a matter of personal style. Again we recommend that solid colors are best. Some patterned ties can work well, but the pattern shouldn’t be too small. Diagonal stripes are a no-no. For pants, most of the time we shoot from the waist up, but if we need a full body shot, dark plain slacks or suit pants are preferred.
We also encourage you to bring two options of shirts and ties if possible.
1. Help you look as good as possible.
2. Save money by not losing valuable production time.
For photoshoot tips, click here.