First Filipino American Virtual Parade!

The Pistahan festival showcases world-class entertainment on the main stage at the Yerba Buena Gardens. However, for 2020 it went full virtual Featuring dance, hip-hop, jazz, to martial artists, there will be something for everyone!

Pistahan Highlights

  • 2-day weekend livestream: 48,000+ viewers during Pistahan Festival livestream 2-day weekend. Streamed on Facebook, YouTube and Kumu. 580,000+ in comments, likes and engagement. 30+ countries, 6 continents 
  • Overall Pistahan Festival: 85,000+ viewers. 605,000+ in comments, likes and engagement. 30+ countries, 6 continents. 
  • KUMU:
    • First-ever collaboration: Pistahan this year teamed up with Filipino livestreaming super app Kumu in the livestreaming platform’s first-ever festival collaboration in the United States. Piloting several digital festivities together — including a talent search campaign that enabled Kumu contestants to earn over 2 million Philippine pesos — the collaboration resulted in nearly half of all viewers joining the Pistahan Festival livestream tuning in from Kumu.
    • Pistahan SF launched its first-ever global talent search campaign through Kumu. As the fastest growing social media app in the Philippines, Kumu’s Pistahan SF campaign sparked over 500 livestream entries from over 250 Kumu streamers across over 50 countries. All bursting with creative talents and potential, Kumu contestants earned over 2 million Philippine pesos as users from Kumu — which has 5 million Gen Z and millennial users — voted for their favorite contestants.

ClientPistahan Parade & FestivalServicesLive StreamingYear2020Link

Forbes article about Pistahan
Pistahan Technical Director: Gary Cruz

Behind the scenes of taking the Pistahan Parade and Festival Virtual

The festival took place over two days which included content from multiple sources. This was possible due to the multiple volunteers to help make this a success.

Pistahan Day 2